Amanda Yu - Research and Analysis Associate

What she's studying at school:
3rd Year International Business -- Marketing and Strategy

Why she choose BIG:
I was interested in gaining hands-on, practical client-service experience in the area of consulting. BIG was the only club that offered such opportunities to its members when I first attended Schulich's Club Fair two years ago.

Why she stayed with BIG:
BIG has provided me with opportunities to develop a portfolio of marketing-related work experience -- from a small athletic wear company to a multi-billion dollar corporation. At the age of 20, I have already been exposed to the many challenges and rewards of working in a team that strives towards a common goal: delivering high-performance and high-results. This is something that they can never teach you in books.

What she's excited about learning in marketing as a result of her BIG participation:
I've developed an interest for marketing research methods and also exploring the process of creating a Unique Value Proposition for any marketing-related project.

Amanda Yu is our Otober 2008 Featured Associate!