Our Work

Upinion.com

The Bright Ideas Group prepared a comprehensive marketing plan, including student focus group research, website testing, and creative template development for Upinion.com, a youth-oriented social networking website. Key objectives were how to drive new visitor traffic and increase visitor retention once on the site.

Action:

This project proceeded in stages to provide Upinion.com with relevant and timely deliverables that could be actioned into website development.

- Youth market review

- Driving website traffic analysis

- Site usability audit and recommendations

- Increasing site visitor retention analysis

- Evaluation of unique value proposition and recommendations for

strategic differentiation

“It was a true pleasure working with the Bright Ideas Group. They went above and beyond expectations and delivered thoroughly researched and actionable recommendations. I was sincerely impressed by their unique insight, unfailing professionalism and incredible passion.

We would not hesitate to work with B!G if another opportunity were to present itself and I wholeheartedly recommend them to anyone looking for key market analysis and advice.”

- Sarah Prevette, Founder, Upinion

Bright People. Bright Ideas.