Upinion.com
The Bright Ideas Group prepared a comprehensive marketing plan, including student focus group research, website testing, and creative template development for Upinion.com, a youth-oriented social networking website. Key objectives were how to drive new visitor traffic and increase visitor retention once on the site.
Action:
This project proceeded in stages to provide Upinion.com with relevant and timely deliverables that could be actioned into website development.
- Youth market review
- Driving website traffic analysis
- Site usability audit and recommendations
- Increasing site visitor retention analysis
- Evaluation of unique value proposition and recommendations for strategic differentiation
“It was a true pleasure working with the Bright Ideas Group. They went above and beyond expectations and delivered thoroughly researched and actionable recommendations. I was sincerely impressed by their unique insight, unfailing professionalism and incredible passion.
We would not hesitate to work with B!G if another opportunity were to present itself and I wholeheartedly recommend them to anyone looking for key market analysis and advice.”
© 2008 bright ideas group