Research & Analysis

We develop customized marketing recommendations that are concrete, actionable, and relevant. We leverage the strength of the Schulich School of Business marketing community and its resources to provide our clients with creative research and analysis insights while giving students an opportunity to learn outside the classroom.

Assess: branding and forging your unique marketing identity

• Competitor analysis: What’s your competition doing? Are they doing it better than you? 
• Emerging youth trends: What can you really tackle, and how?
• Opportunity identification: What blue oceans should your business swim in?

Analyze: exploring insights

• Customer profiling: Who is your target market?
• Customer segmentation: Are there unexploited and lucrative market segments? 
• Conversion and usability analysis: Are your customers satisfied? Actively loyal?
• How do you market to youth effectively?

Optimize: product and pricing value

• Unique value proposition: What is it and how do your customers see it?
• Optimizing product and price: How does this affect the customer’s perception of value?
• Long-term marketing sustainability: Can you develop a competitive advantage?

Communicate: maximizing reach, relevance, and recognition

• Marketing reach: What is the optimal marketing mix for customer response?
• Marketing recognition: What is the best differentiator and brand positioning for your business? 
• Marketing relevance: What messages resonate most with your customers?

Implement: ‘Bright Ideas’ make it happen!

• Complete in-house marketing shop to seamlessly transition ideas to action
• Campaign analysis and tracking: How do we optimize future campaigns?