Public Relations

On-campus student marketing is what you’re after? Is your target market aged 13-29?

Great! We will act as your “feet on the street” to raise brand awareness, test your product, and drive sales via innovative communication strategies. You haven’t seen guerrilla marketing until you’ve seen our guerrilla marketing. We’ll roll our sleeves and help you with…

New Media Relations: making a connection 

• We live new media! YouTube and Facebook are our favourite hangouts. We show you how to reach a youthful audience in a targeted, cost-effective manner using these innovative avenues. Check out some of our favourite Web 2.0 websites
• Understanding where your consumers spend time. Are they living it up in Second Life, vlogging on YouTube or poking friends on Facebook? We tailor the youth marketing research and the final strategy to suit your product’s specific needs.
• Implementing new media best practices based on the unique marketing needs of your business 
• Designing, implementing and tracking results of new media marketing campaigns

On-Campus Buzz Marketing: reaching the campus crowd

• York University is our battleground. We have unique access to its spaces, resources and students. We’ll send in our troops armed with best practices in guerrilla marketing to conquer the campus crowd one student at a time!
• Designing a comprehensive on-campus marketing campaign to reach the 50,000 student population of York University
• Deploying our team of buzz marketers to execute elements of the campaign and track results to ensure maximum return on investment