Jeffrey Li
Human Resources Executive

I've been a part of BIG since my first few days at Schulich and have been extremely proud and happy to watch it evolve throughout the years. I have taken a path through the organization that has touched everything from report writing to vice presidential duties in the past and am eager to contribute the knowledge gained through these ideas to its current and future members. I am active student in the Schulich community and enjoy dragonboating, basketball, sports and a pursuit of general trivia, otherwise known as useless facts!

On Marketing-style Baby Names
“My preferred baby name? Easy Febreezy Young Jeezy. Reasoning behind it: this incorporates multiple aspects of current marketing and youth culture that are well recognized today. Easy Breezy Beautiful of course comes from Cover Girl, while Febreeze is fast becoming one of P&G's most recognizable brands. Young Jeezy is the rap star/producer that has a lot of play time these days. This could be applied to a new baby born to him or if he would ever consider changing his name for marketing purposes!”