Our Work

Empress of Canada Cruise Lines

The Bright Ideas Group identified lucrative marketing opportunities and developed strategies with accompanying action plans to maximize and stabilize revenue flow.

Action:

Conducted primary and secondary research, including customer surveys and advisory sessions with event planners, to identify sources of weekday, off-season and repeat business as well as supplementary revenue sources.

SAMPLE OF WORK

How should weekday business be developed?

Insight:

An overwhelming 90% of corporate events take place on weekdays, predominantly in the evening or at night.

Recommendation:

- Corporate events should become the backbone of operations

- Empress should shift focus away from weddings, singles parties and

themed events, only relying on these as “weekend fillers”

Bright People. Bright Ideas.