

For our client, Empress of Canada Cruise Lines, the Bright Ideas Group identified lucrative marketing opportunities and developed strategies with accompanying action plans to maximize and stabilize revenue flow.
Action:
Conducted primary and secondary research, including customer surveys and advisory sessions with event planners, to identify sources of weekday, off-season and repeat business as well as supplementary revenue sources.
SAMPLE OF WORK
How should weekday business be developed?
Insight:
An overwhelming 90% of corporate events take place on weekdays, predominantly in the evening or at night.
Recommendation: