Empress of Canada Cruise Lines
For our client, Empress of Canada Cruise Lines, the Bright Ideas Group identified lucrative marketing opportunities and developed strategies with accompanying action plans to maximize and stabilize revenue flow.
Action:
Conducted primary and secondary research, including customer surveys and advisory sessions with event planners, to identify sources of weekday, off-season and repeat business as well as supplementary revenue sources.
SAMPLE OF WORK
How should weekday business be developed?
Insight:
An overwhelming 90% of corporate events take place on weekdays, predominantly in the evening or at night.
Recommendation:
- Corporate events should become the backbone of operations
- Empress should shift focus away from weddings, singles parties and themed events, only relying on these as “weekend fillers”
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