Our Work

DuPont Canada

The Bright Ideas Group was thrilled to collaborate with DuPont Canada to uncover technological and market-based solutions for companies

involved in petroleum extraction in the Alberta Oil Sands to reduce

greenhouse gas emissions.

Action:

The Bright Ideas Group organized this project into components of work that were presented to our DuPont client at regular intervals. The engagement concluded with a comprehensive report and presentation that synthesized our extensive learnings and organized our recommendations into seven technological opportunities aligned to DuPont’s company strategy. In-depth primary and secondary research was conducted with in-the-field oil sands experts, York University professors, and Alberta non-governmental organizations.

Excerpt from ‘Value-Chain of Oil Sands Production’

In-Situ Bitumen Extraction (Stage 3): Steam or chemical injection into deep underground oil sands deposits loosens bitumen from surrounding particles by reducing viscosity. Bitumen is then pumped out of underground deposits for further downstream refining into lighter, sweeter crude. Significant outputs of greenhouse gases (CO2) are associated with this production stage because of the immense energy and water inputs. Techniques for lowering emissions include increasing extraction efficiency through applied use of catalytic technologies during steam injection.

“The Schulich team was very professional, provided excellent information and a quality report that was detailed enough for DuPont to make decisions and plan future actions. Through the B!G team, we were able to tap into quality students that have a strong understanding of business and strategy.”

- Rod Perry, Business Development, DuPont Canada

Bright People. Bright Ideas.